Social Science
持续使用意愿
Continuance Usage IntentionThe psychological state or intention of users to continue using a service or platform after initial adoption, influenced by factors like satisfaction, perceived value, and electronic word-of-mouth (e-WOM). / 用户在初次采用服务或平台后，受满意度、感知价值和电子口碑（e-WOM）等因素影响，继续使用该服务或平台的心理状态或意愿。
- Knowledge type
- 实际应用
- First proposed or discovered
- Proposer
- Turkey Farm member
- Creator
- 农场主
- Last updated
- 2026-11-05 17:05:33
Sub-knowledge points
Antecedent factors influencing usageModerating effect of e-WOMDigital tourism platform behavior
Higher-order knowledge points
Digital marketing initiativesUser experience enhancementTourism destination selection
Main parameters and performance indicators
Purchase Usage: Users' initial engagement activitiesContinuation Usage: The act of continuing to use the platforme-WOM: Electronic word-of-mouth, a moderating effect
Open problems
Understanding the specific antecedent factors in different emerging marketsOptimizing platform engagement strategies for long-term retention
Related literature
ranked by community starsFACTORS INFLUENCING THE PURCHASE CONTINUANCE USAGE OF DIGITAL TOURISM PLATFORMS: AN INTEGRATED MODELOpen source
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1 recordsRecord title: Continuance Usage Intention.
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