Social Science
计划行为理论
Theory of Planned BehaviorA psychological theory that links beliefs and behavior. It suggests that an individual's intention to perform a behavior is the most immediate antecedent of that behavior. / 一种将信念与行为联系起来的心理学理论。它认为个体执行某项行为的意图是该行为最直接的先导。
- Knowledge type
- 自然理论
- First proposed or discovered
- Proposer
- Turkey Farm member
- Creator
- 农场主
- Last updated
- 2026-10-08 07:54:57
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Main parameters and performance indicators
Attitude toward the behavior: The degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question.Subjective norm: The perceived social pressure to perform or not perform the behavior.Perceived behavioral control: The perceived ease or difficulty of performing the behavior, which also influences the intention.
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Related literature
ranked by community starsTHE ROLE OF GENDER ON ENTREPRENEURIAL INTENTION AMONG STUDENTS: AN EMPIRICAL TEST OF THE THEORY OF PLANNED BEHAVIOR IN A GREEK UNIVERSITYOpen source
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1 recordsRecord title: Theory of Planned Behavior.
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