Business and Management
在线营销传播框架
Online marketing communication frameworkA strategic framework for promoting community-based products in digital markets, focusing on brand perception, environmental image, and media exposure on platforms like Instagram and TikTok to enhance brand recognition and purchase intention. / 一种在数字市场中推广社区产品的战略框架，重点关注品牌感知、环境形象以及在 Instagram 和 TikTok 等平台上的媒体曝光，以增强品牌认知度和购买意向。
- Knowledge type
- 实际应用
- First proposed or discovered
- Proposer
- Turkey Farm member
- Creator
- 农场主
- Last updated
- 2026-11-10 23:05:32
Sub-knowledge points
Mixed-methods approachDescriptive statisticsAnalysis of variance (ANOVA)Multiple regression analysis (MRA)
Higher-order knowledge points
Brand equityConsumer engagementCompetitiveness of community-based enterprises
Main parameters and performance indicators
Brand perception: Consumer's evaluation of the brandEnvironmental image: Sustainability perception of the productMedia exposure: Frequency of content on visual platformsEngagement: Interaction level on social mediaShort-form video content: Content format for storytellingSustainability-based storytelling: Narrative focusing on environmental values
Open problems
No unresolved problem recorded yet
Related literature
ranked by community starsStrategic online marketing communication for community-based enterprises: Evidence from water hyacinth productsOpen source
Related products and links
Water hyacinth woven productsYim Thai brand products
Creation and modification trail
1 recordsRecord title: Online marketing communication framework.
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