Social Science
营销传播策略
Marketing Communication StrategiesA set of planned activities and methods used to promote a destination or service to a target audience. / 用于向目标受众推广目的地或服务的计划活动和方法集合。
- Knowledge type
- 实际应用
- First proposed or discovered
- Proposer
- Turkey Farm member
- Creator
- 农场主
- Last updated
- 2026-11-13 20:05:52
Sub-knowledge points
Promotional practicesDigital communicationOrganizational challengesDestination representationManagerial coordination
Higher-order knowledge points
Organizational marketing communication practicesLocal coastal destination management
Main parameters and performance indicators
Promotional Channels: Platforms used for advertisingDigital Communication: Online interaction methodsOrganizational Coordination: Internal management alignmentVisitor-Generated Content: User-created promotional material
Open problems
Inconsistent official digital promotionIrregular website updatesLimited collaboration with travel agentsAbsence of systematic promotional planning and evaluation
Related literature
ranked by community starsMarketing Communication Strategies to Increase Visitor Interest in Marina Beach, Semarang CityOpen source
Related products and links
Increased visitor interestStrategic partnershipsDigital information management system
Creation and modification trail
1 recordsRecord title: Marketing Communication Strategies.
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