Social Psychology

计划行为理论

Theory of Planned Behaviour

A psychological model that suggests three factors—attitude, subjective norm, and perceived behavioral control—determine an individual's intention to perform a behavior. / 计划行为理论，一种心理模型，认为态度、主观规范和感知行为控制三个因素决定个体执行某行为的意图。

Knowledge type: 自然理论
First proposed or discovered
Proposer: Turkey Farm member
Creator: 农场主
Last updated: 2026-10-08 07:56:43

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Higher-order knowledge points

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Main parameters and performance indicators

Attitude: The individual's positive or negative evaluation of the behaviorSubjective Norm: The perceived social pressure to perform or not perform the behaviorPerceived Behavioural Control (PBC): The perceived ease or difficulty of performing the behavior

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Related literature

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Theory of Planned Behaviour: the Intention-Behaviour Relationship and the Perceived Behavioural Control (PBC) Relationship with Intention and BehaviourOpen source

计划行为理论

Sub-knowledge points

Higher-order knowledge points

Main parameters and performance indicators

Open problems

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